How Do I Analyze Facebook Ad Results?

What is a good reach on Facebook ads?

#1: Set Up a Facebook Advertising Reach Campaign The ideal audience size for a Reach campaign is at least 1,000 people in your website custom audience.

If you have fewer than 1,000 people, you’ll need to reduce your daily budget based on $1 per 100 people in your audience..

Can I see who clicked on my Facebook ad?

Facebook Ad Reporting 101: You Can’t Access Everything Facebook will not provide you with a list of users who’ve clicked on your ads. Nowhere in your Facebook Ads Manager will you see a column with all the people who’ve seen and click on a link, that’s just not how their tracking system works.

What is a good cost per 1000 impressions?

What is the average CPM on each social platform?Social Media PlatformAverage Advertising Cost (CPM)Instagram$7.91 per 1000 impressionsYouTube$9.68 per 1000 impressionsLinkedIn$6.59 per 1000 impressionsTwitter$6.46 per 1000 impressions2 more rows

How do I interpret Facebook ad results?

Facebook Ads PerformanceResults – The number of actions as a result of your ad. … Cost Per – The average you paid for each action according to your objective.Ad Reach – The number of people who saw this ad.Frequency – The average number of times each person saw your ad.Clicks – The total number of clicks this ad received.More items…•Nov 11, 2013

How do you measure the effectiveness of Facebook ads?

Key Facebook Ads MetricsEngagement: Engagement metrics measure how your audience interacts with a Facebook ad. … Reach: Reach measures how many people see your ads across Facebook.Impressions: … Clicks: … Click-Through Rate (CTR): … Cost Per Action (CPA) and Cost Per Click (CPC):Mar 1, 2019

How do I see my Facebook ad stats?

Statistics that you can track for your ad include impressions, clicks and click through rates.Log in to your Facebook account.Click “Ads” located in the left column of your home page.Click the name of the Ad Campaign from the list of your available campaigns.Click the “Reports” tab in the left column.More items…

What is KPI in Facebook ads?

A Facebook KPI or metric is a performance measurement that is used to track specific details of a Facebook Fan Page, a specific campaign or shared content. These indicators (Impressions, Reach, Engagement e. g.) define the value and success of your company on Facebook.

How much does 1000 impressions cost on Facebook?

Facebook advertising costs, on average, $0.97 per click and $7.19 per 1000 impressions. Ad campaigns focused on earning likes or app downloads can expect to pay $1.07 per like and $5.47 per download, on average.

What is a good result rate for a Facebook ad?

between 2-5%Based on the results of our study, a good CTR for Facebook ads is between 2-5%. We asked 30+ marketers to share their average CTRs for their Facebook ads, and more than half reported average CTRs within that range.

How do you measure advertising effectiveness?

Measuring ad success – a guide to metricsImpressions. The total number of impressions equates to the total number of times your ad has been served. … Click Through Rate. Click through rate, or CTR, is exactly as it sounds. … Time-Based Ads. … Viewers. … Conversions/Return on Investment (ROI) … Conclusion.

How can I see my ad again on Facebook?

You can find Recent Ad Activity in the bookmarks sidebar of Facebook’s mobile apps and desktop site. Recent Ad Activity appears to show the past three months or so of ads you clicked, liked, commented on or shared.

What is a good impression to click ratio?

Although there is no exact number to determine what a good click-through rate is, 2% is average for an entire account across all verticals. This means some campaigns inside the account could be performing better and some could be performing worse. Anything higher than 2% is above average.