How Do I Sell SEO Services?

Is SEO a dying industry?

Every few years a few, voices from distant corners of the marketing world whisper that SEO is dying.

But with an estimated value of over $70 billion dollars, SEO isn’t going anywhere soon.

As a result, outdated SEO tactics can now actively kill your rankings.

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Is SEO worth it in 2020?

The reality is that SEO still matters in 2020, though many of the practices and methods have changed. For example, Google’s 2019 BERT update lit a fire under SEO professionals to focus more on optimizing content based on search intent rather than keywords.

How do I advertise SEO services?

How to Market Your SEO Company: The Do’s and Don’tsDo Follow a Sales Process. … Do Identify Your Ideal Clients. … Do Be Professional. … Do Price Your Services Wisely. … Do Consider Where You Market Your SEO Services. … Do Be Smart About Outreach. … Don’t Reach Out to Clients with Cold, Impersonal Tactics. … Do Educate the Client.More items…•Nov 5, 2017

What should I ask a potential client?

The 10 most important questions to ask prospective clients during the discovery meetingWhat are your objectives/goals? … What’s your budget? … What does the competitive landscape look like and how are you unique? … Why are you hiring an agency instead of an internal team? … What is the decision process for approval of work?More items…•Jan 21, 2020

Do I need to pay for SEO?

For an upfront site audit, you can expect to pay between $600 and $2,000 for a basic audit, or between $3,000 and $20,000 for a detailed audit (source: Forbes). If you’re paying by the hour, expect a reputable SEO company to charge an average between $75 and $150 per hour (source: RankPay).

What do SEO companies actually do?

To answer the question put forward in the title, quite simply SEO (search engine optimisation) companies help businesses create a powerful online scent. This scent then attracts consumers to the business using search networks such as Google, Yahoo and Bing.

What is difference between SEO and online marketing?

Since the two obviously overlap quite drastically, it can be difficult to separate the two. However the SEO specialist is concerned about increasing visits to a website and the digital marketing specialist is concerned with increasing a company’s overall online presence and visibility to consumers.

How much should I charge for SEO?

Important Facts About SEO Pricing & Costs Include The Following: Average SEO costs is $100-$250 an hour for US SEO agencies. Average SEO cost is $2,500 – $10,000 per month for US agencies. Overseas SEO companies may charge $10-$50 an hour.

How do you convince a client to buy a website?

In this guide, we’ll look at a few techniques you can use to persuade clients that the time is right for an update.Showcase their competitors. … Convince them with data. … Ask them about their favourite websites. … Address their worries head on. … Don’t be afraid of the hard sell. … Don’t be afraid to shift your attention elsewhere.Jun 27, 2017

Can I do SEO on my own?

You can absolutely do SEO yourself. With some research and lots of practice, anyone can learn how to do SEO for their business. But before you start, it’s important to understand some SEO fundamentals, like… what is SEO?

How do I approach a client for SEO?

Start With A Free Consultation. Bare in mind, you’re approaching someone that has likely done some digging into the SEO world themselves and possibly came out discouraged. … Avoid Jargon and All That Mumbo-Jumbo. … Keep It Simple And Start Small. … Ask A Lot Of Questions Upfront. … Share Past Experiences. … And Finally… … Conclusions.May 10, 2018

Is SEO Dead 2020?

SEO is not dead, it’s just changing. Sure, click-through rates are going down and Google keeps adjusting its algorithm but that’s to be expected. Google has made it so you can easily target your ideal customer through SEO or paid ads. It used to be much more difficult before they came along.

Is SEO business profitable?

SEO is a profitable industry with the right approach. … If you’re good at SEO, rank your own business for “SEO Company + your location” to generate some organic leads and show your prospects that you eat your own dog food. When you start, you probably won’t be comfortable with selling.

Are SEO services worth it?

If you’re a small, one-person shop, then SEO is still a very important investment, but it may make more sense to perform SEO on your own than to hire an agency to handle it for you. … To answer the question, yes, SEO is a valuable investment and is worth the investment.

How much is Seo per month?

How much is SEO per month? Based on extensive research by Ahrefs, the average agency SEO plan costs $2819 per month. The low-end of the average is around $500 per month, and the high-end of the average is between $25,000 and $50,000 per month.

What should I ask my company about SEO?

12 Questions You Need to Ask Before Hiring an SEO CompanyWhat is your philosophy of approaching SEO to deliver results? … How will you adapt that strategy to our brand/business/industry/niche? … What metrics define “success” for you? … How long will it be until we can expect to see results? … How do you approach mobile? … How should SEO incorporate with our overall marketing strategy?More items…

Can I learn SEO by myself?

Although others can facilitate learning, nobody can teach you anything–they can only inspire you to teach yourself. That means if you want to learn search engine optimization (SEO), you’ll have to take matters into your own hands. Having run an SEO firm for the past 15 years I had to train myself on everything I know.

Who needs SEO services?

Here are eight main industries that receive the highest ROI by utilizing effective SEO solutions in their marketing strategies.Professional Services. Your website is your new front door. … Home Repairs/Renovations. … Medical Practices. … Online Businesses. … Real Estate. … Multi-Location. … Restaurants. … Pet Services.More items…

How do you sell SEO?

Step by step process to selling SEOGather additional business context. … Conduct a discovery review of issues and opportunities. … Determine a good fit for SEO and where to start. … Present significant issues + opportunities + your approach or process. … Deliver proposal outlining cost and scope of work.More items…•Sep 8, 2020

Can you make money with SEO?

Learning SEO can be a great way to make money online. … Learning to make money with SEO business isn’t a fast path to online riches, but it can be an incredible way to make money online. Plus, there’s no limit on how much money you can make if you use your SEO skills to build, rank, and monetize websites.

How do I start my own SEO business?

Checklist: Things You Need to AccomplishEstablish your SEO pricing structure.Download the SEO audit widget.Ask for referrals.Cold call.Qualify your leads.Develop a set of probing questions.Say no to clients who are not the right fit for your agency.Do your prep before pitching.More items…